We are blown away by the popularity of Rust so far. It doesn't even seem real yet. Our original plan was to release on Steam Early Access, without making a big deal of it, and slowly build up a bigger fan base by releasing regular updates, until we reached a point where we felt the game was ready for a bigger audience - and then start advertising it and bringing more people in. The unjustifiable popularity is both a blessing and a curse.
It's a blessing because we've sold 750,000 copies in a month and a half, and this is an amount we never even imagined selling over the game's lifetime. We've been the
number one best seller for two weeks, we never imagined ever being listed. Rust has already made us 2/3rds the amount of money that Garry's Mod has made in 8 years - and we never imagined reaching GMod's popularity ever again. We've been the
fourth most played game on Steam at points, reaching 50,000 online players - this is more than we could have ever dreamed of.
But it's also a curse because the amount of people playing has kind of given us a sensory overload. We see all these amazing things happening, voices from all directions, ideas, bugs, cheaters.. and we're scrambling to catch up with everything. So please don't be offended if we're not doing what you want us to, if we don't respond to emails or tweets, if we're not administrating the servers properly. We are still adjusting our trajectory, there's still a lot we want to do.